The Inspiration
​The product was conceptualised in 2009 by an Afro-Caribbean woman based in the United Kingdom who was inspired by an original template made from natural hyde.
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Enthused by the possibilities of a beautiful and complementary fashion accessory and health aid, jointly with business partners, created a catalogue of designs ranging from tye-dye, florals, painted, prints and Kente designs which were registered and marketed in 2012.
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The product launch coincided with Jamaica's 50th Independence Anniversary, and the 2012 London Olympics.
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Manufacture
Our aim was always to use a craftsperson in Africa to manufacture the product, to enable employability within local communities on the continent. We initially commissioned to a talented Ghanian craftsmen who manufactured the fans, enabling us to bring the product to market. The conceptual design has now been widely replicated and traded throughout the world. We have now extended our working partnership to a local community of women in Kenya who now manufacture our product.
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Materials and Design
​The fans are unique as they are hand-crafted with leather bound handles and trimmings. They fold down easily, allowing for easy access and transportation. Each product item has branded with our Roots Chic logo.
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Health Aid
The product is multi-functional and in particular acts as a welcome health aid for women during menopause or generally as a cooling aid.
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Fashion Accessory
The fan is a striking fashion accessory, with a diverse range of colours and patterns, redesigned with reduced dimensions to fit into the new product design.
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Home Interior Design
Our unique selling point which differentiates the product, is the ability to showcase the fan in a stylish shadow box frame as picturesque decorative wall art. The frame design has a hinged metal clasp closure allowing easy access to the product.
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Greeting Card and Gift
The greeting card allows for a personal message to be inscribed, which remains a visible and constant sentiment. When the fan is in use, the emblem is displayed as a floral momentum.
Intellectual Property
Roots Chic holds the European Registration (2012) for the design of the foldable hand held fan, using any printed material.
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Retail License
The Roots Chic Hand Held Foldable fan is a registered product since 2012 and has been well received worldwide. We are proud to have invented such a beautiful multi-functional product which serves as a health aid, fashion accessory and wall art.
Roots Chic retail licensing allows our company brand to grant the product retailer written permission to use the brand trademarks, logos, characters or other imagery on the product for sale.
Our terms allow us to ensure the appropriate use of our branding and imagery to maintain our values, vision and mission. It touches on exclusivity, territorial restrictions, financial aspects and royalty rates.
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We welcome retail interest in this product and to obtain a Licence to sell this product in Europe.